INTRODUCTION TO FOOD STYLING

Introduction to Food Styling
The Arts of Food Styling
Food Styling usually referred to the act of styling food, so it look goods (deliciously which it suppose to be) in a photograph or film.
Involved as deceptively simple as shopping for a nice looking or in other word perfect apple to as extreme as re-creating an elaborate spread of banquet dinner function.
The process may involved creating and styling food to be photographed for packaging or labeling, an advertisement, cookbook or magazine, or even for feature film, or other commercial purposes.

What is food styling?
The art of preparing food for commercial photography.

The Person is known as: Food Stylists
Food Stylist it is required from them the visual know how, and ability to transform the perception of taste, aroma and appeal that one should get from an actual 3-dimensional dish – to a two-dimensional photograph
A basic qualification of a culinary arts education may play a crucial role to become a good and outstanding food stylist, as the job requires extensive knowledge of how food acts, both aesthetically and scientifically.
The Creation
Most people probably are unaware of the level of thought, effort and care that goes into the work of a food stylist.
It really takes a lot of effort to compose the idea and concept into a plate.
Food stylist need to transform and translate the concepts and ideas that are agreed upon with the client to be presented in a more harmonies and photogenic manner, so it look good as it is intended to be.
Remember a good tasty food should look good – as this is important, since food do communicate, so it is the responsibility of food stylist to create foods that communicate positively to its audiences.
food styling = food communication
Is the Styling of Food Necessary?
Food should look as fresh and appetizing as possible until the image is captured on film, but this process can take hours. During that time, the food needs to be kept "alive," or replaced as often as needed, sometimes very often. It should be remembered that food a like children it misbehave especially in-front a camera.
Food Styling involved a lot of VISUALS
Food Styling requires Creativity (the artist in you)

THE Information COURTESY FROM MY LECTURER EN ALI MOHD NOR.